G.H. Cretors x Sir Mix-a-Lot
G.H. Cretors has always been about creativity and popcorn, so we asked Grammy Award Winning Producer Sir Mix-a-Lot to “mix” an original track inspired by and created entirely from G.H. Cretors “The Mix” popcorn.
2019 • Art Director • Vayner Media
All social ads drove to an interactive landing page where people could check out all “The Mix,” content, locate stores and buy G.H. Cretors popcorn.
The event.
We put together an event at the TCL Chinese Theater in Los Angeles to promote the launch of the music video, inviting influencers and music heads for their chance to watch Sir Mix A Lot make his song live and get free G.H. Cretors. The event resulted in over 10 million impressions and a new distributor.
The Results
Far exceeding media benchmarks, the FB/IG/YT campaign had an estimated 272 million+ impressions with 2 out of 5 people watching the entire 90 second video.
Creative Director: Chris Logsdon
Copywriter: Max Mager
Social Content Editor : Landon Early
Production/Music Video Edit: Fancy Rhino
Microsite: The Wandering